Do you want to know your top purchasing customer per product? Here, I will be showing you how to utilize and combine DAX formula functions to dynamically identify the name of the highest purchasing customer.

***** Video Details *****
2:25 MAXX iterating function to create a table for determining Top Customer
2:42 TOPN to create a ranking table
3:10 SUMMARIZE to create table of all customers and all of their revenues
4:30 referencing customer name column to extract top customer
6:21 extracting top customer data from different channels
7:15 getting the revenue of the top customer per product

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